RED Sustainable Travel selected as Finalist for 2015 WTTC Tourism for Tomorrow Awards

The World Travel & Tourism Council (WTTC) has revealed the 15 finalists for its 2015 Tourism for Tomorrow Awards. With categories covering destination stewardship, community benefit, environmental management, workforce development and innovation, and a rigorous judging process, these Awards provide the highest accolade for sustainability in the global Travel & Tourism industry. RED Sustainable Travel (RED) has been selected as a finalist from a field of 158 applicants for the Innovation Award, together with ABTA Global Welfare Guidance for Animals in Tourism, and Trip Advisor Green Leaders.

The Tourism for Tomorrow Awards aim to transform the Travel & Tourism industry, based upon sustainable tourism principles, by educating and inspiring travel & tourism businesses and destinations about how to improve the sustainability of the sector. Applications were received from 57 countries across all continents. In the first stage of a comprehensive three step judging process, a committee of independent expert judges carefully evaluated and selected award entries against established sustainable tourism criteria including the protection of natural and cultural heritage, social and economic benefits to local people and environmentally friendly operations. The second phase of judging will now involve an on-site evaluation of each finalist carried out by international sustainable tourism experts. These experts will make in-depth first hand assessments of the organizations and businesses in practice. They will then be assessed by a further panel of sustainability experts, who will select the winner for each category. Winners will be announced during the 15th WTTC Global Summit, Madrid, Spain on 15/16th April 2015.

Cabo-Pulmo-Coral-reef-restoration-projectThe Innovation Award, for which RED was nominated as a Finalist, is given to organizations providing innovative solutions to overcoming the challenges faced by Travel & Tourism in implementing sustainability in practice.

Other award categories include:

Community Award, for commitment to sustainable tourism leadership in local community development, empowerment and cultural heritage;

Destination Award, for commitment to supporting and delivering sustainable tourism best practices in their destinations;

Environment Award finalists, for environmental best practice through biodiversity conservation, protection of natural habitats, addressing climate change, and green operations;

People Award for the development of capacity building, training and education to build a skilled tourism workforce for the future.

David Scowsill, President & CEO of WTTC said; “It is vital that we learn best practice from each other and raise the sector’s ethics to the highest order. The Awards, now in their 11th year, showcase the companies and organizations that are breaking new ground in sustainable tourism development. This year’s finalists demonstrate that, when carefully managed, tourism can be a powerful force for improving livelihoods and protecting our planet for future generations. We want their stories to inspire others in the sector to follow their example. This year, for the first time, the ceremony will be live-streamed so that not only our delegates but the world at large will be able to hear the winners’ stories first hand.”

For more information about the Awards, please contact:

Agata Zborowska
Tourism for Tomorrow Awards Manager
+44 (0) 20 7481 8007

sea turtle monitoringRED Sustainable Travel is a hybrid social enterprise based in La Paz, Baja California Sur, Mexico. RED’s for profit tour operator and non-profit sister corporation share the mission to foment tourism models that support the conservation of natural and cultural patrimony, generate sustainable employment alternatives, and strengthen micro-enterprises in communities throughout northwest Mexico. For more information, visit

Notes to Editors:

 More details on the Awards and the application process can be found at

  • Tourism for Tomorrow, “the WTTC Perspective” sets out how applicants need to demonstrate how they are actively engaged in a successful programme of sustainable tourism practices and management, including maximising social and economic benefits for local people, reducing negative impacts to the environment, and supporting the protection of cultural and natural heritage in destinations where they operate. It can be downloaded at:
  • Sponsors: AIG, Amadeus, AVIS, Enterprise Holdings, LVCVA Las Vegas, VISA
  • Supporters: Adventure Travel Trade Association, African Travel and Tourism Association, Best Education Network, Considerate Hoteliers, Ecotourism Japan, Fair Trade in Tourism South Africa (FTTSA), International Institute for Tourism Studies, Long Run, PATA, Planeterra, Rainforest Alliance, Sustainable Travel International, The EUROPARC Federation, The Global Sustainable Tourism Council, The Travel Foundation, Tony Charters & Associates, Travelife

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. It promotes sustainable growth for the industry, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. WTTC’s annual Global Summit brings together over 1,000 delegates to discuss the opportunities, challenges and issues facing the industry, while it’s Tourism for Tomorrow Awards recognise the industry’s power to be a positive force in sustainability.

The industry is a key driver for investment and economic growth globally. In 2013 Travel & Tourism accounted for 266 million jobs (1 in 11 of all jobs in the world) and contributed 9.5% of global GDP (nearly US$7 trillion). For more than 20 years, the World Travel & Tourism Council has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses. These Members bring specialist knowledge to guide government policy and decision-making, raising awareness of the importance of the industry as an economic generator of prosperity